Alumni Visit BMW Car IT

08/03/2012

At BMW Car IT we could experience how the joy of driving can now be expanded through the integration of smart phones. To be exact, how the iPhone is operated and used through the press-turn button and the display in a BMW.

 

A high-tech innovation that has been protected as a patent for a while now. Many thanks to Mr. Dr. Harald Heinecke, executive director of BMW Car IT and Mr. Klaus Grüter - patent lawyer for the BMW Group, for the friendly invitation and interesting perspectives. As usual, animated discussions and eager networking took place at a collective meal afterwards.